We never add any cane sugar, agave, honey or maple to our products. We are one of only a few companies in the world that state that we don't add any sugar and mean it. We are also gluten, dairy and vegetable oil-free, cooking our foods with either olive oil or coconut oil. We oven-bake our chips instead of deep-frying them. Our meats are all high welfare, grass-fed, free range and almost all our other ingredients are organic. Every component is thoughtfully chosen right down to the pink salt, in the best interest of your health.

Our entire range is made from scratch using the purest and best quality ingredients. We reinvent your favourite foods so they not only taste great, but are also nutritionally superior. Just like magic, you can keep the foods you love in your diet and be amazed how good you feel!